What is WebMCP?
WebMCP, explained like you’re busy
WebMCP is a new way for websites to talk to AI assistants. Instead of the AI guessing which button to press, your website hands it a neat list of things it may do, like “book an appointment” or “ask for a quote”.
AI assistants guess
Today an AI assistant reads your website a bit like a tourist reading a menu in a foreign language. It guesses. Sometimes it guesses wrong, and your customer gets sent somewhere else.
A translated menu
WebMCP gives the AI a translated menu: clear actions, clear inputs, no guessing. It can check your hours, see your services and send a booking the right way.
Google and Microsoft engineers
Engineers from Google and Microsoft are building it together, in a W3C community group. It is an emerging web standard, still in trial.
Where it works today
Chrome, Edge and ChatGPT Desktop already support WebMCP in trial or preview form. Firefox and Safari are discussing it. It is early, and that is the opportunity: being ready first means the AI assistants find you first.
How it’s different
SEO gets you found. A chatbot talks to visitors. WebMCP lets your customers’ own AI assistants get things done on your website. You can have all three.
Mini glossary
- AI assistant
- The app your customer talks to, like ChatGPT, to find and book things.
- AI agent
- The part of the assistant that actually does the task, such as filling in a booking.
- Tool
- One action your website allows, like “Book appointment” or “Ask a question”.
- WebMCP
- The new web standard that lets your website list its tools for AI assistants.
- MCP
- A related standard that connects AI apps to a company’s back-office systems.
- Agent-ready
- A website that tells AI assistants clearly what they may do on it.
Can AI find your business?
Free, no pressure, in plain English. We check your website and send you a short report.